Tales from the Flowershop – Book Cover Design Project

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Creative Process

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For many business owners, an aspect of expanding their brand and their business is writing a book. A book can increase your authority, credibility, and expertise. What does every compelling, well-written book need? A great cover and a website to match of course!

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The Book

An owner of a floral shop wrote a memoir type book sharing her favorite memories from her years in business.

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Dilemma

The client needed a book cover design, matching website, and marketing campaign for the upcoming book. The client loved abstract paintings and the book lent itself to a strong floral design.

For this cover, I painted a custom design based on her floral creation.

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Market Research

White background book covers are trending in 2017. Clean design, with high contrast colors tends to have better sales.

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WEBSITE

DESIGN

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We created a one-page website that matched the branding of the book cover.   This served as a landing page to get to know the author and to also learn more about the book.

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Favorite Elements

My favorite part of this design was stretching into an artistic feel and moving away from the standard row sections of a website.  My designs are typically very linear and high contrast, so it was fun to add extra artistic elements to this design.

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Mobile responsive

Because of the amount of open space in this design, I was able to create a mobile version that was identical to the online version.

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