Tales from the Flowershop – Book Cover Design Project

[et_pb_section bb_built=”1″ admin_label=”Creative Process Section” _builder_version=”3.0.78″ custom_padding=”6px||0px|” next_background_color=”#f7f7f7″][et_pb_row admin_label=”Service Section Title” custom_padding=”11px|0px|0px|0px” custom_margin=”||40px|” _builder_version=”3.0.83″ animation_style=”fade” animation_direction=”top” saved_tabs=”all” locked=”off”][et_pb_column type=”4_4″][et_pb_text admin_label=”Title” _builder_version=”3.0.83″ text_font=”Montserrat||||||||” text_font_size=”16px” text_text_color=”#747d88″ text_line_height=”1.9em” header_font=”||||||||” header_2_font=”Montserrat|700||on|||||” header_2_font_size=”42px” header_2_line_height=”1.3em” text_orientation=”center” max_width=”700px” module_alignment=”center” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”4%”]

Creative Process

[/et_pb_text][et_pb_text admin_label=”Subtitle” _builder_version=”3.0.105″ text_font=”Montserrat||||” text_font_size=”16px” text_text_color=”#747d88″ text_orientation=”center” max_width=”700px” module_alignment=”center” custom_margin=”|||” animation_style=”slide” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%” background_layout=”light”]

For many business owners, an aspect of expanding their brand and their business is writing a book. A book can increase your authority, credibility, and expertise. What does every compelling, well-written book need? A great cover and a website to match of course!

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row custom_padding=”0px|0px|27px|0px” _builder_version=”3.0.78″][et_pb_column type=”1_3″][et_pb_text _builder_version=”3.0.105″ text_font=”Montserrat||||” text_font_size=”16px” text_text_color=”#747d88″ header_4_font=”Montserrat|600|||||||” header_4_font_size=”22px” animation_style=”fade” locked=”off” background_layout=”light”]

The Book

An owner of a floral shop wrote a memoir type book sharing her favorite memories from her years in business.

[/et_pb_text][/et_pb_column][et_pb_column type=”1_3″][et_pb_text _builder_version=”3.0.105″ text_font=”Montserrat||||” text_font_size=”16px” text_text_color=”#747d88″ header_4_font=”Montserrat|600|||||||” header_4_font_size=”22px” animation_style=”fade” background_layout=”light”]

Dilemma

The client needed a book cover design, matching website, and marketing campaign for the upcoming book. The client loved abstract paintings and the book lent itself to a strong floral design.

For this cover, I painted a custom design based on her floral creation.

[/et_pb_text][/et_pb_column][et_pb_column type=”1_3″][et_pb_text _builder_version=”3.0.105″ text_font=”Montserrat||||” text_font_size=”16px” text_text_color=”#747d88″ header_4_font=”Montserrat|600|||||||” header_4_font_size=”22px” animation_style=”fade” locked=”off” background_layout=”light”]

Market Research

White background book covers are trending in 2017. Clean design, with high contrast colors tends to have better sales.

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section bb_built=”1″ admin_label=”Feature Section 01″ background_color=”#f7f7f7″ _builder_version=”3.0.83″ custom_padding=”0px||0px|” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”100px” box_shadow_color=”#ffffff” prev_background_color=”#ffffff” next_background_color=”#ffffff”][et_pb_row admin_label=”Feature Area” make_fullwidth=”on” use_custom_gutter=”on” gutter_width=”1″ custom_padding=”0px||0px|” custom_margin=”|||” padding_top_1=”200px” padding_right_1=”10%” padding_left_1=”10%” padding_top_2=”0px” _builder_version=”3.0.83″][et_pb_column type=”1_2″][et_pb_text admin_label=”Title” _builder_version=”3.0.83″ text_font=”Montserrat||||||||” text_font_size=”16px” text_text_color=”#747d88″ text_line_height=”1.9em” header_font=”||||||||” header_text_align=”left” header_2_font=”Montserrat|700||on|||||” header_2_font_size=”42px” header_2_line_height=”1.3em” max_width=”700px” module_alignment=”left” custom_margin=”||30px|” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”4%” locked=”off”]

WEBSITE

DESIGN

[/et_pb_text][et_pb_text admin_label=”Subtitle” _builder_version=”3.0.105″ text_font=”Montserrat||||” text_font_size=”16px” text_text_color=”#747d88″ max_width=”700px” module_alignment=”left” custom_margin=”|||” custom_padding=”||20px|” animation_style=”slide” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%” locked=”off” background_layout=”light”]

We created a one-page website that matched the branding of the book cover.   This served as a landing page to get to know the author and to also learn more about the book.

[/et_pb_text][/et_pb_column][et_pb_column type=”1_2″][et_pb_image src=”http://katiegoulet.com/wp-content/uploads/2018/04/squaregraphicsforportfolio.png” _builder_version=”3.0.105″ module_alignment=”right” custom_margin=”|||” custom_padding=”|||” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”6%” animation_starting_opacity=”100%” /][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section bb_built=”1″ admin_label=”Feature Section 02″ _builder_version=”3.0.83″ use_background_color_gradient=”on” background_color_gradient_start=”#f7f7f7″ background_color_gradient_end=”#ffffff” background_color_gradient_start_position=”44%” background_color_gradient_end_position=”44%” custom_padding=”15px|0px|0px|0px” prev_background_color=”#f7f7f7″ next_background_color=”#000000″][et_pb_row admin_label=”Feature Area” custom_padding=”1px|0px|0px|0px” padding_top_2=”10%” padding_bottom_2=”10%” _builder_version=”3.0.83″][et_pb_column type=”1_2″][et_pb_image src=”http://katiegoulet.com/wp-content/uploads/2018/04/flowershopipad.png” _builder_version=”3.0.105″ animation_style=”slide” animation_direction=”left” animation_intensity_slide=”10%” animation_starting_opacity=”100%” /][/et_pb_column][et_pb_column type=”1_2″][et_pb_text _builder_version=”3.0.105″ text_font=”Montserrat||||” text_font_size=”16px” text_text_color=”#747d88″ header_4_font=”Montserrat|600|||||||” header_4_font_size=”22px” custom_margin=”||60px|” animation_style=”fade” locked=”off” background_layout=”light”]

Favorite Elements

My favorite part of this design was stretching into an artistic feel and moving away from the standard row sections of a website.  My designs are typically very linear and high contrast, so it was fun to add extra artistic elements to this design.

[/et_pb_text][et_pb_text _builder_version=”3.0.105″ text_font=”Montserrat||||” text_font_size=”16px” text_text_color=”#747d88″ header_4_font=”Montserrat|600|||||||” header_4_font_size=”22px” custom_margin=”||60px|” animation_style=”fade” locked=”off” background_layout=”light”]

Mobile responsive

Because of the amount of open space in this design, I was able to create a mobile version that was identical to the online version.

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section bb_built=”1″ _builder_version=”3.0.105″ prev_background_color=”#000000″][et_pb_row _builder_version=”3.0.105″ custom_padding=”0px|0px|27px|0px”][et_pb_column type=”4_4″][et_pb_image src=”http://katiegoulet.com/wp-content/uploads/2018/04/flowershopwebsite2.jpg” _builder_version=”3.0.105″ /][/et_pb_column][/et_pb_row][/et_pb_section]