Do you know what I love about e-commerce the most? You typically have one audience (your buyer) and you are aiming for one result (purchasing). This means that changes to your website should be able to be tracked from the buyer to the result. I like data and I like knowing A+B (could possibly, maybe) …
It’s hard to believe, but 2020 means we will be heading into the decade’s final chapter. In these ten years, the internet has changed our everyday life. We have witnessed change and seen the reign of mobile, the introduction of a chatbot, and watched physical stores close as e-commerce purchasing takes over. As purchasing behaviors …
I was recently asked about sidebars on websites. Who needs a sidebar on their website and what needs to be included? If you have a blog on your website and aspire to use the blog as a way to generate traffic for your website, then you probably need a sidebar. Why? If someone clicks on …
Happy New Year! The beginning of the year is often joined with a renewed excitement for trying new things, starting new diets and making positive changes. In all the excitement for what is new, it can be easily overlooked that some things that are not new need to be updated. A great new years activity …
When I first meet with clients during a design consult, one of my top priorities is to understand the basic outline of their site. Starting with a well-defined outline and plan at the beginning will create a well organized, easy to use website and ultimately lead to more sales and contacts. I thought I would …